Is an AI Writing Tool A Good Idea For Your Business?
When running your
business, it's challenging to think about content for social media, marketing
and sales emails, and articles for your website. As an entrepreneur who is
always on the go, it can seem impossible to find the time to plan and write
these things, especially if you don't have the skills to do good work. That
said, many of us could benefit from an AI writing tool. After all, when you
spend too much time manually writing content, it's easier to get distracted and
procrastinate. If you don't know where to start, read this article.
What are AI writing
tools (software)?
Before we dive in,
let's take a moment to define what an AI writing tool is. In simple terms, an
AI writing tool is software designed to make writing easier for you. It uses
artificial intelligence to write content independently, so unlike humans, it's
less likely to get distracted and fall behind schedule. But can an AI writing
tool help you focus on what matters—running your business and growing your
brand?
How Does an AI Writing
Tool Work?
AI Writing Software
uses machine learning algorithms, allowing it to learn independently. Once they
have access to these pre-trained models, they can use them to create
high-quality texts in various styles.
In recent years, the
most famous AI writing model is the GPT-3, a neural network model created by
OpenAI. It is a model made to make text that sounds like it was written by a
person based on writing found on the web.
When subscribed to an
AI writing tool, you'd be disappointed to know that you can't just push a
button to command the software to write for you. Unfortunately, it doesn't work
that way.
AI writing tools
require human intervention. You need to feed it with a topic to give the software
an idea of what to write.
The quality of an AI
writing software's output heavily depends on the person's input. Your first few
attempts at generating content will be frustrating, but don't give up. Using AI
software takes mastery, patience, and a good eye for what is quality
content.
A good writer will
choose the correct string of words to "lead" the AI to write the
desired output. On the other hand, this doesn't mean that the AI writing tool
will produce good work. You are usually given three to four options you can
choose from, mix, or change when generating content. You can keep
generating content until you find the one you like, but do understand that,
depending on the plan you are subscribed to, there may be a limit to the number
of characters or words you can generate.
In addition to
generating the content, most of this writing software also produces titles,
descriptions, headlines, and many more, which, when put together, become a
fully-readable article, social media post, email, ebook, and many more.
Is AI Writing Software
a Substitute for Human Writers?
Not at all. AI writing
tools are just that—a tool. AI writing software can copy the style of a human
writer, but it will never be able to take their place. As with any other tool,
it is an extra that helps you manage your workflow and allows you to produce
content consistently.
Which is better, a
human writer or an AI writer?
Human writers produce
better quality content, period. A human writer will take their time crafting
your content and proofreading it to ensure they get all the details right. They
take time to ensure the right words are used, and the right tone is used to
talk directly to your audience. Humans can revise and edit their work
in-depth.
If there is one
disadvantage to a human writer, it is the cost of hiring them. When you hire a
writer, you pay for their experience, wisdom, and skill. You should also
consider your writer's availability and whether you need them to be on call to
meet a deadline. All of these things come at a price.
On the other hand, AI
writing software is just a tool that automatically produces content. Without a
doubt, it's a great idea, but it still needs help from people to make good
content. You still have to feed it with relevant information to start writing;
you have to organize the sections (e.g. if it's a blog) and check for grammar,
spelling, and punctuation errors, and because it's AI, you need to fact-check
the "facts" it comes up with in the article.
The other problem with
AI writing software is that it often writes gibberish. As they say, garbage in,
garbage out. Unlike professional writers, it does not have a human brain or
creative mind to get inspiration from. It's programmed with logic, algorithms,
rules, and templates to produce an output. So, if you are unfamiliar with how
to "lead" the AI to create good content, it will give you
garbage.
Developing AI writing
software is expensive to build and maintain, so it doesn't come cheap. But they
are more affordable than hiring a team of writers to do the work for you.
Why Use an AI Writing
Tool?
If you're a business
looking to create marketing and sales materials, content for social media
posting, blogs, ebooks, and web-related content and are under budget, and this
may be the best option. You can purchase AI writing tools for between $50 and
$100 and can save money.
If you are a new or
seasoned writer and want to boost your productivity level, then you can opt for
these writing tools. They are made to meet your needs and help you get the most
done in the least amount of time.
If you are a freelancer
and your client suddenly requires you to write something, but you can't find
inspiration, then you can use these writing tools to fill the void and inspire
you to write something and meet your client's demand.
4 Most popular AI
Writing Tools in 2022
Here are some of the
best AI writing tools out there:
1. ClosersCopy
There is a reason why
ClosersCopy is number one on my list—unlike the other AI writing software - it
does not depend on GPT-3 to churn out content. ClosersCopy uses a proprietary
machine learning model trained to write blogs, stories, and sales and marketing
copy to get results and effectively sell your products and services. And
because their technology is their own, they don't have to deal with the content
filters, limits, or restrictions that people who use AI writing software based
on the GPT-3 model often do.
ClosersCopy uses three
AI modes: Blog AI, SalesAI, and StoryAI. It comes in three pricing tiers:
- Power:
$49.99/month
- Superpower:
$79.99/month
- Superpower
Squad: $99.99/month
2. Jasper
If you are a power
user, then Jasper is a great choice. Previously known as Jarvis, Jasper is an
AI writer and leader. With Jasper, you can create blogs, articles, books,
scripts, and other web content. You can't always guarantee that it will produce
sound output, but it certainly helps you conquer writer's block. It has a
long-form document editor, a plagiarism detector, speed writing, integration
with SEO Surfer, automated writing software, and a Facebook community where you
can get help.
If you are curious
about Jasper, you can try their Starter Mode for $29.00 per month for 20,000
words per month, or you can opt for their Boss Mode for $59.00 per month for
50,000 words per month.
3. Ryter
If you are new to
content writing, Ryter is the one for you. The AI in Rytr can write
unique, interesting, and correct articles in terms of grammar and style. It has
a feature that lets AI help you write your article. This can be done in an hour
without any help from a person. It's best for writing articles on sports,
business, blog posts, tech reviews, and many more.
Ryter has a free-to-try
plan, a Saver Plan priced at $9.00 per month ($90.00 per year with two months
free), and an Unlimited Plan at $29.00 per month ($290 per year with two months
free).
4. CopyAI
CopyAI has a lot of
creative tools, templates made by AI, and other features that will help you get
past writer's block. It has a long-form document editor, product description
workflow, and product description output samples that you can use as a model
for what you are trying to write.
CopyAI offers a free
version (no credit card required), but their Pro plan is charged at $49.00 per
month. Their team plan pricing is custom designed, so email them if you plan to
use CopyAI for your team of writers.
Tips When Using an AI
Writing Software
The output text
generated by AI writing software is never perfect. You will always find
grammatical mistakes, typos, bad sentence structure, the wrong tone, and claims
that need to be checked for accuracy.
But it is up to you to
edit the text, add your content, and make the necessary tweaks to improve the
AI writing software's output. That's how you turn an AI output into highly
readable content for your website or blog.
Of course, all this
depends on your skill as a writer. Experienced writers correct as they go,
while some (e.g., those who are just starting and not grammar-savvy) rely on
Grammarly, ProWriting Aid, Quillbot, and other software that can help clean up
the written material before publishing.
Conclusion
Does AI-writing
software make sense if you're trying to save money?
Creating content with
AI writing software is an excellent way to save money if you have the writing
skills and the time away from your business. However, like most business people
who want to focus on what matters, hiring a writer to do that job makes more
sense. Sure, it costs more, but your convenience and quality are beyond
question. Also, hiring a writer nowadays is convenient and affordable. After
all, many writers on Fiverr and Upwork alone can help you produce content for
your brand, and most of them are talented, experienced, and affordable.
What do you think about
using AI writing software? Would you prefer subscribing to one or hiring a
human writer? Let me know in the comments.
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