Is an AI Writing Tool A Good Idea For Your Business?

When running your business, it's challenging to think about content for social media, marketing and sales emails, and articles for your website. As an entrepreneur who is always on the go, it can seem impossible to find the time to plan and write these things, especially if you don't have the skills to do good work. That said, many of us could benefit from an AI writing tool. After all, when you spend too much time manually writing content, it's easier to get distracted and procrastinate. If you don't know where to start, read this article.

What are AI writing tools (software)?

Before we dive in, let's take a moment to define what an AI writing tool is. In simple terms, an AI writing tool is software designed to make writing easier for you. It uses artificial intelligence to write content independently, so unlike humans, it's less likely to get distracted and fall behind schedule. But can an AI writing tool help you focus on what matters—running your business and growing your brand?

How Does an AI Writing Tool Work?

AI Writing Software uses machine learning algorithms, allowing it to learn independently. Once they have access to these pre-trained models, they can use them to create high-quality texts in various styles. 

In recent years, the most famous AI writing model is the GPT-3, a neural network model created by OpenAI. It is a model made to make text that sounds like it was written by a person based on writing found on the web.

When subscribed to an AI writing tool, you'd be disappointed to know that you can't just push a button to command the software to write for you. Unfortunately, it doesn't work that way.

AI writing tools require human intervention. You need to feed it with a topic to give the software an idea of what to write. 

The quality of an AI writing software's output heavily depends on the person's input. Your first few attempts at generating content will be frustrating, but don't give up. Using AI software takes mastery, patience, and a good eye for what is quality content. 

A good writer will choose the correct string of words to "lead" the AI to write the desired output. On the other hand, this doesn't mean that the AI writing tool will produce good work. You are usually given three to four options you can choose from, mix, or change when generating content. You can keep generating content until you find the one you like, but do understand that, depending on the plan you are subscribed to, there may be a limit to the number of characters or words you can generate.

In addition to generating the content, most of this writing software also produces titles, descriptions, headlines, and many more, which, when put together, become a fully-readable article, social media post, email, ebook, and many more.

Is AI Writing Software a Substitute for Human Writers?

Not at all. AI writing tools are just that—a tool. AI writing software can copy the style of a human writer, but it will never be able to take their place. As with any other tool, it is an extra that helps you manage your workflow and allows you to produce content consistently. 

Which is better, a human writer or an AI writer?

Human writers produce better quality content, period. A human writer will take their time crafting your content and proofreading it to ensure they get all the details right. They take time to ensure the right words are used, and the right tone is used to talk directly to your audience. Humans can revise and edit their work in-depth. 

If there is one disadvantage to a human writer, it is the cost of hiring them. When you hire a writer, you pay for their experience, wisdom, and skill. You should also consider your writer's availability and whether you need them to be on call to meet a deadline. All of these things come at a price.

On the other hand, AI writing software is just a tool that automatically produces content. Without a doubt, it's a great idea, but it still needs help from people to make good content. You still have to feed it with relevant information to start writing; you have to organize the sections (e.g. if it's a blog) and check for grammar, spelling, and punctuation errors, and because it's AI, you need to fact-check the "facts" it comes up with in the article. 

The other problem with AI writing software is that it often writes gibberish. As they say, garbage in, garbage out. Unlike professional writers, it does not have a human brain or creative mind to get inspiration from. It's programmed with logic, algorithms, rules, and templates to produce an output. So, if you are unfamiliar with how to "lead" the AI to create good content, it will give you garbage. 

Developing AI writing software is expensive to build and maintain, so it doesn't come cheap. But they are more affordable than hiring a team of writers to do the work for you.

Why Use an AI Writing Tool?

If you're a business looking to create marketing and sales materials, content for social media posting, blogs, ebooks, and web-related content and are under budget, and this may be the best option. You can purchase AI writing tools for between $50 and $100 and can save money.  

If you are a new or seasoned writer and want to boost your productivity level, then you can opt for these writing tools. They are made to meet your needs and help you get the most done in the least amount of time. 

If you are a freelancer and your client suddenly requires you to write something, but you can't find inspiration, then you can use these writing tools to fill the void and inspire you to write something and meet your client's demand. 

4 Most popular AI Writing Tools in 2022

Here are some of the best AI writing tools out there:

1. ClosersCopy

There is a reason why ClosersCopy is number one on my list—unlike the other AI writing software - it does not depend on GPT-3 to churn out content. ClosersCopy uses a proprietary machine learning model trained to write blogs, stories, and sales and marketing copy to get results and effectively sell your products and services. And because their technology is their own, they don't have to deal with the content filters, limits, or restrictions that people who use AI writing software based on the GPT-3 model often do.

ClosersCopy uses three AI modes: Blog AI, SalesAI, and StoryAI. It comes in three pricing tiers:

  • Power: $49.99/month
  • Superpower: $79.99/month
  • Superpower Squad: $99.99/month

2. Jasper

If you are a power user, then Jasper is a great choice. Previously known as Jarvis, Jasper is an AI writer and leader. With Jasper, you can create blogs, articles, books, scripts, and other web content. You can't always guarantee that it will produce sound output, but it certainly helps you conquer writer's block. It has a long-form document editor, a plagiarism detector, speed writing, integration with SEO Surfer, automated writing software, and a Facebook community where you can get help. 

If you are curious about Jasper, you can try their Starter Mode for $29.00 per month for 20,000 words per month, or you can opt for their Boss Mode for $59.00 per month for 50,000 words per month. 

3. Ryter

If you are new to content writing, Ryter is the one for you. The AI in Rytr can write unique, interesting, and correct articles in terms of grammar and style. It has a feature that lets AI help you write your article. This can be done in an hour without any help from a person. It's best for writing articles on sports, business, blog posts, tech reviews, and many more. 

Ryter has a free-to-try plan, a Saver Plan priced at $9.00 per month ($90.00 per year with two months free), and an Unlimited Plan at $29.00 per month ($290 per year with two months free). 

4. CopyAI

CopyAI has a lot of creative tools, templates made by AI, and other features that will help you get past writer's block. It has a long-form document editor, product description workflow, and product description output samples that you can use as a model for what you are trying to write. 

CopyAI offers a free version (no credit card required), but their Pro plan is charged at $49.00 per month. Their team plan pricing is custom designed, so email them if you plan to use CopyAI for your team of writers. 

Tips When Using an AI Writing Software

The output text generated by AI writing software is never perfect. You will always find grammatical mistakes, typos, bad sentence structure, the wrong tone, and claims that need to be checked for accuracy. 

But it is up to you to edit the text, add your content, and make the necessary tweaks to improve the AI writing software's output. That's how you turn an AI output into highly readable content for your website or blog.

Of course, all this depends on your skill as a writer. Experienced writers correct as they go, while some (e.g., those who are just starting and not grammar-savvy) rely on Grammarly, ProWriting Aid, Quillbot, and other software that can help clean up the written material before publishing.


Does AI-writing software make sense if you're trying to save money? 

Creating content with AI writing software is an excellent way to save money if you have the writing skills and the time away from your business. However, like most business people who want to focus on what matters, hiring a writer to do that job makes more sense. Sure, it costs more, but your convenience and quality are beyond question. Also, hiring a writer nowadays is convenient and affordable. After all, many writers on Fiverr and Upwork alone can help you produce content for your brand, and most of them are talented, experienced, and affordable.

What do you think about using AI writing software? Would you prefer subscribing to one or hiring a human writer? Let me know in the comments. 



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